In the run up to 2019 Parliamentary elections, the Bharatiya Janta Party (BJP) has decided to utilise social media in a big way to reach out to the voters in Kashmir.
To begin with, the party shall open Information Technology Cells in every constituency in Kashmir. In this connection it has made certain recruitments with its media incharge Altaf Thakur appointed as co-convener to oversee the proposed IT cells in Kashmir.
BJP general secretary, Ashok Kaul told that apart from the traditional print and electronic media, “in the upcoming elections the party would amply tap the potential of social media.”
Kaul said the BJP state unit has already set up a cyber wing of the party “to put across its message to the masses using the social media.”
He said the party would open full-fledged IT Cells in every constituency of Kashmir given that a large number of people, especially the youth, use social media.
“We will reach out to the pubic by ample use of the social media,” he said.A senior BJP leader said about two dozen party activists from Kashmir will undergo training in Delhi in this regard.
He said in the coming weeks the party leadership will be more preoccupied with the poll related activities. “Everybody in the party is discussing the campaign strategy and how to reach out to the people,” the senior BJP leader said. “Kashmir is prestigious.”
The BJP’s last electoral outing in Kashmir in 2014 assembly election did not go well. Even though the party got RSS’ Muslim Rashtriya Manch and the Jama’at Ulema-e-Hind to mobilize support for it and even tried to curry favour with the local clergy, it failed to win a seat. The effort, however, did yield the party its highest vote share ever in the Valley – a mere 2.2%.